Privacy Policy

COMMITMENT TO YOUR PRIVACY

• This site is owned and operated by Farrell Sports Concepts, Inc. ("Farrell"). We understand you value your privacy. At Farrell, we want to make your experience online satisfying and safe. This statement governs information you provide to us or we learn from your use of this website and tells you how we may collect, use, and in some instances share this information.

INFORMATION FARRELL COLLECTS

Farrell gathers two types of information about this website's users:

• Personal information that users provide through optional, voluntary submissions, such as email and online registration forms to Farrell. Personal information means any information that may be used to identify an individual, including, but not limited to, your name, home address, telephone number, email address, and credit card information.
• Non-personal information through aggregated tracking information derived mainly by tallying page views throughout our sites. Non-personal information collected includes click-throughs, IP addresses, and usage data. This non-personal information allows us to better tailor our content to site users' needs.

Farrell gathers user information in the following processes:

• Voluntary Information Collection
We may require you to provide us with personal information if you would like to participate in some activities available on, or benefit from services offered on, this Website. Through the use of forms we may collect this information to help provide you with Farrell products and respond to your requests. If you choose a service or transaction that requires payment, we may also ask for information, required for billing and shipment, such as your credit card, card verification value, billing address, and email address. In general, the types and amount of personal information collected for these activities will vary depending on the activity. We try to limit our requests for personal information to information we believe is minimally necessary to achieve our stated collection purposes.

In addition, you may voluntarily decide to post messages to our bulletin boards. Please keep in mind that any information that is disclosed in our bulletin boards may become public information. You should exercise caution when deciding to disclose your personal information.

• Usage tracking
We track product usage data to improve the services we offer to our users. We collect user traffic patterns throughout our site. This information is collected to help improve site flow and usability. In addition, we track click-through information, including IP addresses, to our site from the reports and emails we send to our customers. This is done to gauge the effectiveness of our marketing campaigns and to discourage fraudulent use.
• Cookies
We may place a text file called a "cookie" in the browser files of your computer. The cookie itself does not contain personal information although it will enable us to relate your use of this site to information that you have specifically and knowingly provided. However, the only personal information a cookie can contain is information you supply yourself. A cookie cannot read data off your hard disk or cookie files created by other sites. Farrell may use cookies to track user traffic patterns (as described above). In addition, Farrell uses encrypted cookies to authenticate the user on each page after the user logs onto the website. You can refuse cookies by turning them off in your browser. If you have set your browser to warn you before accepting cookies, you will receive a warning message with each cookie. You do not need to have cookies turned on to use this site.

FARRELL USE OF INFORMATION

We use personal information that is stored in our member database in various ways:

• To deliver products you request or purchase.
• To alert you to product updates, special offers, updated information and other new services. You may opt-out of these communications if you so choose.
• To ensure our website is relevant to your needs
• To contact you in response to sign up forms such as "Contact Us".

Children
Consistent with the federal Children's Online Privacy Protection Act of 1998 (COPPA), we will never knowingly request personally identifiable information from anyone under the age of 13 without requiring parental consent. Any person who provides their personal information to ClairMail through this website represents that they are 13 years of age or older.

FARRELL TRANSFER AND INFORMATION SHARING POLICY

We do not share personal information collected on this website with third parties for their direct marketing purposes. We provide personal information to trusted businesses or persons for the purpose of processing personal information on our behalf. Farrell does not share personal information about site users with third parties unless (1) doing so is appropriate to carry out a user's request, (2) it reasonably believes that doing so is legally required, or (3) is in Farrell's interest to protect its property or other legal rights or the rights or property of others.

• Merger or Bankruptcy
If Farrell should ever file for bankruptcy or have its assets sold to or merged with another entity, information Farrell receives from you, from this website, is a Farrell asset and may be transferred.

INTERNATIONAL VISITORS AND CUSTOMERS

This website is hosted in the United States. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from United States law, please note that you are transferring your personal data to the United States which does not have the same data protection laws as the European Union and by providing your personal data you consent to:

• the use of your personal data for the uses identified above in accordance with this Privacy Policy; and
• the transfer of your personal data to the United States as indicated above.

SECURITY

No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure security on our systems. We use secure server software (SSL) and firewalls to protect your information from unauthorized access, disclosure, alteration, or destruction. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of such firewalls and secure server software.

If Farrell learns of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using this website or providing personal information to us you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of this site. Farrell may post a notice on our website if a security breach occurs. If this happens, you will need a web browser enabling you to view Farrell's website. Farrell may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice) you should notify us at info@farrellsports.com.

CHANGES AND UPDATES

We may occasionally update this Privacy Policy. When we do, we will also revise the "effective date" on the Privacy Policy. For changes to this Privacy Policy that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will attempt to obtain your consent before implementing the change. We encourage you to periodically review this Privacy Policy in order to stay informed about how we are protecting the personal information we collect. Your continued use of this website constitutes your agreement to this Privacy Statement and any updates.

CONTACTING FARRELL

If you have any questions, comments, or concerns about this Privacy Policy, please email us at info@farrellsports.com.

Postal Mail Address:
25 Walpole Park South, Building 1 Unit 12
Walpole, MA 02081
Attention: Privacy Officer

If you have a privacy concern regarding Farrell or this policy and if you cannot satisfactorily resolve it through the use of this website, you should then write to: info@farrellsports.com. In the event that we are still unable to resolve your concerns the Farrell is committed to cooperating to achieve a proper resolution of your privacy concerns.

Effective Date: January 29th, 2007